August 1, 2007, Charlotte, N.C. & Phoenix, Ariz., - Derek Farley Public Relations, LLC (DFPR) announced today the hiring of public relations and executive sales veteran Tom Beyer as Executive Vice President and principal of the new Phoenix DFPR office. "This is a partnership that will take our agency to the next level. His public relations and, more importantly, his executive sales background bring another level of experience and integration, which will differentiate our firm and benefit our clients, said Derek Farley, president of DFPR. "We share an incomparable passion for our business and represent a select group of clients equally passionate about their business."
DFPR, which recently celebrated its one-year anniversary, will now have a presence on both coasts, with offices in Charlotte and Phoenix.
"I am excited to be doing what I love in the city I call home for an agency that shares my philosophy," said Beyer. "We are challenging the traditional agency service model by having only senior strategists serve in all phases of the client-agency relationship."
Beyer has an extensive 20-year career spanning various public relations, sales and recruiting capacities. He was Vice President, Global Accounts for PR Newswire, where he created, then headed the company's sales strategy for the world's top public relations agencies. He has worked in public relations from the agency and corporate sides, for Hill and Knowlton and Virginia Mason Medical Center, respectively. The recipient of numerous awards for his leadership excellence, Beyer received a bachelor of science degree in journalism/public relations from Northern Arizona University and an MBA in marketing from Seattle University. He is a former National Chairman of the Public Relations Student Society of America.
DFPR is a publicity firm specializing in news management and strategic communication. DFPR is based in Charlotte, North Carolina and serves clients in Arizona, California, Colorado, North Carolina and Texas.
For more information, visit www.dfpr.com.
/CONTACT: Nicole Saffron, PR Coordinator, DFPR, 704-926-6582/